Our vehicle print advertising functions similar to bus advertisements. For these kinds of marketing initiatives, we leverage a database of drivers that is constantly expanding. To advertise a particular business, ROADvertisements simply leases the space on drivers' cars for a set period of time.
We can select drivers that reside within close proximity of a retail establishment, ensuring that your brand's adverts will constantly be viewed in the neighbourhood. This makes the most of the money spent on advertising in the vicinity of potential buyers!
What if you could repeatedly target clients who were considering making a purchase? 40% of purchasing decisions are made on the commute home from work. Targeting people at this time is essential for the success of your marketing because 40% is a stunning quantity. Our program brings your business ad into traffic capturing eyes of potential customers while they are in their buying mindset
The majority of people either shop after they get home from work or on their way home. Our program once again targets people at the most practical and appropriate moment because so many people in our community need cars to shop. This raises a vehicle's potential for print marketing conversion.
Vehicle marketing is a great addition to any marketing strategy. These mobile billboards are highly visible and have a strong impact. They can turn heads and deliver millions of impressions in targeted areas. With the potential to make 20,000 to 50,000 impressions daily, vehicle marketing is a powerful tool.
Compared to traditional marketing methods, ROADvertisements' program is the most cost-effective way to reach potential customers. It precisely targets people living and/or working in your target area, at key decision-making times of the day, and using types of vehicles that are most appealing to your brand or products. ROADvertisements also offers continuous campaign management so you don't have to worry about it - we'll take care of everything. Drivers who participate in our program receive unique IDs, phone/SMS numbers, URLs, and emails printed on the wrapped vehicles. And if you'd like even more added value, optional GPS tracking can be included as part of your campaign.
ROADvertisements' takes its image and reputation seriously, and all of our third-party drivers must adhere to our Safe Drivers Policy and pass our Driver Screening process. Each driver provides mile-by-mile reports to ensure accuracy in billing and quality of promotion; vehicle odometers and wrap condition are inspected on a quarterly basis; and ROADvertisements is responsible for making sure your ad looks professional. If there are any issues, ROADvertisements will take care of them at no extra cost to you.
Our
Campaign Management Policy
outlines the steps we take to ensure the success of our campaigns. This document contains detailed information on how we plan and execute our campaigns, from start to finish.